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Policy Changes and Market Volatility Delay EV Investment
BMW Group, the parent company of Mini, has delayed the start of Mini battery electric vehicle (BEV) production at its Oxford plant in the United Kingdom. The company cited ongoing industry uncertainty, changing government policies, and volatile EV market demand as key factors behind the decision.
The delay highlights the challenges European automakers face as they navigate evolving regulations and a competitive global electric vehicle market.
Grant Rejected as EV Policy Shifts Create Investment Doubts
BMW also decided not to accept a previously planned UK government grant intended to support Oxford’s EV production upgrade. Although BMW and the UK government remain in discussions about future projects, the rejection reflects broader industry hesitancy.
The UK government’s consultation on new petrol and diesel vehicle bans by 2030, combined with prior deadline shifts, has unsettled manufacturers. Many automakers are now adopting a more cautious stance toward electric vehicle investments.
European EV Market Faces Demand Pressures and Rising Competition
Despite UK EV sales rising 41% year-on-year last month, markets like Germany saw a 27% drop in electric vehicle demand over the past year. Adding to the complexity, many buyers are favoring lower-cost Chinese EV imports, further squeezing traditional European manufacturers like BMW.
The mounting competition and uneven demand across Europe are forcing companies to reassess their investment strategies and production plans in the evolving EV landscape.
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